Joe Harrison explores a concept that is so simple yet so powerful, but it largely remains untapped. He calls it "Responsive Icons". Everyone's heard of responsive design, but Harrison takes it one more step further and makes the iconography scalable as well. Simply put, on a desktop you would see the most detailed version of a logo and on a mobile device you would see the logo reduced to its' simplest shape. This is what I consider to be intuitive design; little details that you would naturally expect to happen. When there is less room to work with information should become simpler, obviously. It makes sense, it is "intuitive". Refreshing to see designers thinking towards the future.
